The future pattern of funeral in China
Entering the Internet era, China's funeral is undergoing a revolutionary change. The traditional peripheral route is becoming more and more difficult, the intermediary model is rising, and the information technology is absolutely transparent. Family members can check the price of various funeral supplies and the local funeral process. , Negative public opinion on the Internet also attacks our funeral brothers all the time, and demonizes us on a large scale as soon as the Qingming Festival arrives. An era of 10 times the urn has come to an end!
It is not alarmist that 90% of private funeral companies go bankrupt after a few years!
The private funeral enterprises referred to here are not the newly grown entrepreneurial and innovative funeral enterprises, but the group of private enterprises that have been born since the 1980s.
This batch of private enterprises in China has an original sin. Most of these private enterprise bosses are post-60s and post-70s. They often have not received higher education. , low price" to seize the market. They are even accustomed to bribing power and exploiting loopholes in systems and policies to accumulate wealth. They don't understand theory, and they don't want to learn, they just want to make money and make more money. Only earning more money can satisfy their empty souls.
Today, in the face of increasingly meager profits, increasing competition, and increasingly narrow market space, they are not choosing to innovate or renew models, but are trying to struggle in a worse and worse environment. That is, "one way to black". This is the original sin they were born with, and now, they are being reckoned with in the Internet age...
A luxurious meal full of tables will become greasy without the chef's attentiveness.
Even a cheap cabbage will become extremely delicious as long as the chef cooks it carefully. There is a famous dish called boiled cabbage.
The funeral home is full of wreaths, without the intentions of the undertaker, it will become extremely cold.
Even a small memoir of life, as long as the undertaker does it carefully, it will make family members reminisce about a lifetime, there is a memory called the praise of life.
Poverty can change, no matter how innovative the funeral insurance of Aiyouhui or the funeral mall of Yikong.com is, there is no human nature of perfection, and it is just the body of a walking dead.
Chinese funerals still have to return to human nature, which is the future development trend. With the advent of the big era, information is becoming more and more transparent, and the era of making profits from products has passed, and only humanized services are invaluable.
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